Cinnamon Publishing

We build apps that put people first.

“The people who use a thing should get as much out of it as the people who built it.”

We publish apps built around fairness and simplicity. Every company says something in that neighbourhood, so it is worth naming what it rules out. There is no engagement dashboard here. Nobody is measured on time in app.

Software is at its best when you stop noticing it. What we watch instead is whether someone’s day went a little better for having used the thing. That is a harder number to produce, and we think it is the honest one.

Ryde

A rideshare app where the driver’s share is not the number that gets squeezed. Ryde pays drivers properly and treats riders like people rather than demand. Same trip you would take anywhere else. The difference is who ends up with the money.

In development

MoiraFinance

Investing organised into pies. You set the shape of a portfolio once, MoiraFinance keeps it there, and rebalancing stops being something you have to remember to do. Built for people whose strategy is measured in decades rather than afternoons.

moirafinance.com

Kaede Chat

A quieter place to talk. Conversations are private by default, and there is no feed in the middle deciding who you hear from today. You get the people you chose, in the order they spoke.

kaede.chat
  1. The economics have to work for everyone

    If a business model only holds up because one side of it is underpaid, it is not really a business model. We would rather grow slowly than build on that.

  2. Simple on purpose

    Most features get added because somebody could, not because anybody asked. We take things out more often than we put them in, and the apps are better for it.

  3. We are not in a hurry

    There are no quarterly numbers to hit here. That means we can make the call that will still look right in five years, even when it costs us something this month.